The other day, I posted a question on Facebook. It was in the Organic Gardening group which as 1.1 million members.
The question was asking for opinions for a name for a new organic farm. In the two days it was posted, I received 39 responses and they’re still coming in. I appreciate everyone’s input. It is very helpful and gives a glimpse of insight to what people think sounds like an organic farm, just from the name.
Some of the responses are:
From the Earth
Real Food
OrgaUnique Farms
Don’t Panic, Its Organic
Tinkerbell’s Tryst
Permaculture Paradise
Clean Roots
Chrysalis
Origin Organics
Real Deal Farm
Organic Warm & Fuzzies
Farm of Furry Organics
Fur & Feather Organic Farm
Organic Eats
I wanted a name that told of the wholesomeness of the land and purity of the soil. If it lent itself to the products and animals that we kept and produced on the farm, all the better.
The name is more than a name. It becomes the brand of the farm. Who we are and what we stand for. It has to be unique but hopefully be memorable and maybe with a touch of whimsy.
In addition to the market garden producing certified organic fruits, berries, herbs and veggies, the two main products of the farm are fresh eggs and honey. I’m a beekeeper and love my bees.
My first thought was Fuzzy Cow farms. I really, like really want to have and raise Scottish Highland Cattle. They’d be a perfect addition to our homestead.
Unfortunately, I really don’t have the acreage to support a herd of cattle. That’s why we went with the smaller American Guinea hogs, Shetland sheep and Angora goats. These animals browse along with grazing and the mix of woods and fields on the property are perfect for that.
Because the farm’s name becomes its brand, it has to be unique. The name becomes its presence and its reputation. It’s on the sign at the farmer’s market. It becomes its website and social media identity. All my other choices were taken. My other favorite was Honeybee Creek Organics. Taken.
There was a time in my living memory where the internet didn’t exist and a business could be 100 miles away, or even less, and you may have never heard of it. Not today. Everyone has an online identity and is searchable worldwide. Its hard to be unique in such a system.
Then another name came up. Proposed and endorsed by family members. Dingleberry Farms. I know what you’re thinking and maybe you’re right. But, it is memorable. It is funny and has that sense of whimsy. The question is, does it match an organic farm?
It will make for funny t-shirts and coffee mugs too, when we start selling those.
See the draft logo, above. What are your thoughts? Is it funny? Does it do justice to the brand of a certified organic farm? I’m still on the fence. Given that this is our first year and it is still only January, there is still a little time for changes and adjustments.
What do you think? I’d love to get your input in the comments.
Dingleberry Farms. “Grow Happy”
Thanks for stopping by!
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